Menu Mind Games

Now I know why I ordered the $115 seafood platter. I was in the mood for a burger.

"In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak."


Anonymous said...

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Tarl said...

Interesting post.