You guessed it... I dig this guy. Here is a article about his cookbook Momofuku. Here is video of David in the kitchen.
"Chef David Chang's first cookbook is long, laced with profanity and full of complicated, labor-intensive recipes, many of which require obscure ingredients like kochukaru (Korean chili powder) and sliced country jowl. In food circles, it's one of the most highly anticipated books of the year."